"We know from research that when people watch entertainment television, even if they know it's fiction, they tend to believe that the factual stuff is actually factual," said Martin Kaplan of the University of Southern California's Norman Lear Center, which received the grant.
Read the whole piece here.
A Republican strategist quoted thinks it’s way too late in the game to attempt using television shows to help recover the Affordable Care Act’s ailing image and will be perceived as partisan.
It’s much more interesting to imagine what the outcome would have been had ACA supporters had been prepared, and pro-Obamacare stories were showing up on television shows right now as the disaster was unfolding. Imagine patients at Seattle Grace Hospital being earnestly encouraged to visit Health Care and sign up for coverage in just minutes and have a good laugh.
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